Apple CEO Tim Cook clarified all doubts: the company is even developing stand-alone driving solutions. And based on a technology that promises to revolutionize the artificial intelligence sector.
The car, as a business, is always something very dear even to those who are not part of the range of traditional operators in the sector. But not always the intentions can be just that, especially when the new aspirants realize that not everything is what it seems in this activity … Somehow, it has been like that with Apple. At one point, the Californian technology even seemed to aim to launch its own car – with autonomous driving system, of course.
However, little more was heard of this famous project “Titan”, of a supposed car entirely conceived by the Cupertino brand, but there was no lack of people betting that this one would hardly be willing to give up to take its fair share of so cherished lode.
The confirmation of this came just a few weeks ago when it became publicly known that Apple had requested (and received from) US authorities authorization to conduct standalone driving tests on the public highway, in this case with several units of the RX 450h, the Known hybrid SUV from Lexus. In its request, the company stated that it was investing heavily in the study of self-learning and automation, and was very enthusiastic about the potential of automation systems in several areas, especially in the transport sector.
If doubts still existed, they were clarified with the interview granted by Tim Cook, CEO of Apple, to Bloomberg. In which he says that company engineers are officially exploring and developing technology for autonomous cars of the future.
“It is nuclear technology, which we consider quite important. It is the mother of all artificial intelligence projects and probably one of the most difficult artificial intelligence projects to develop, ” he said.
He just did not clarify when these new solutions could be available for real-world use, and did not even rule out the possibility of the company producing its own car.
Obviously, Apple is not the only company in its industry to bet on the automotive industry in general and on fully autonomous driving in particular. Waymo, a subsidiary of Google, has also been tested on the roads of Arizona with the autonomous versions developed by Chrysler Pacifica itself, the same with Uber, but in California, and having the “guinea pig” the Volvo XC90 also autonomous. It is not very strange considering that some analysts point out that the automobile industry could be worth, in 2030, anything like 5.5 billion pounds.