With Porsche adventuring into the electric chapter with Mission E, the company’s expectations for this model are tremendously high. This stays clearly evident with the sales ambition of around 20,000 copies a year, a high and demanding mark for what will be the first electric model to be produced by the German brand.
The brand proposes, for this Mission E, an autonomy over 500 kilometers and a lower battery charging speed (around 15 minutes) to what is currently proposed by other electric models out there in the market. However, based on the ideals of mobility and tax benefits that should be increasing in several markets, in order to encourage the electrification of the automotive sector, Porsche believes that Mission E will have an important mission in affirming the brand as a manufacturer of premium electric models.
The revelation was made by Porsche’s own CEO, Oliver Blume, who expects a significant role for the company’s short-term commercial sedan, assuring Automobilwoche that the expectation of 20,000 copies per year is possible to reach soon in the first release year.
As a comparison, Porsche sold just over 31,000 units last year globally, but those 20,000 units annually would be matched by the growth in sales of the remaining range.
Another topic under discussion is the extension of the electric side to other models of the brand, and the 718 range could be Porsche’s next ‘target’, as the Porsche CEO also revealed: “We split the segments and wondered exactly where we could apply the electrification, where we would start with the plug-ins and where internal combustion engines would fit in”, he said.
In other words, the 718 will be the model whose application for electric propulsion seems to make more sense to Porsche, so this sport may soon count with an hybrid version Plug-in or purely electric.